International first & business class

United's new international first & business class

BD'M created a seamless launch with United's award-winning "Rhapsody" campaign—debuting globally during the Beijing Olympics. The campaign covered TV, print, online, outdoor and mobile.

Sea Orchestra

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Two Worlds

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Heart

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Moon Dust

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Butterfly

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Magazine

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Magazine

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Newspaper

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Posters

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Posters

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Posters

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Suitedreams microsite

Banners

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Business class chair animation

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Chef Charlie Trotter

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Master of wine Doug Frost

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Airport banners with mobile call to action

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"Fly flat" mobile interactive

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"Fly flat" mobile interactive

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United First Suite animation

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