HOME APPLIANCES

Best Buy home appliances.

How do you inspire women to shop for appliances in a store they mostly equate with big TVs? By understanding the customers' true desires.

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It's my turn

Wanted

Tears of joy

Many, many buttons for him to push

I want bells

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Electrolux "Fridge" online video

Electrolux "Range" online video

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This film ran on a wall of HDTVs in store.